ABOUT
I turn Chaos into Clarity
MY STORY
For 19 years, I've solved a problem that keeps business leaders up at night…
How do you turn marketing from a chaotic expense into a strategic growth engine?
I've led marketing for innovative startups, nationally-recognized workforce initiatives, and defense technology companies. Whether you're a growing company that has outgrown scrappy tactics, a mission-driven organization needing strategic direction, or a business ready to scale; I bring structure, strategy, and measurable results.
WHY CHOOSE ME?
What makes my approach different
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I combine strategic marketing planning with hands-on implementation to deliver results for growing businesses. My approach ensures your marketing strategy isn't just a document, instead it is an actionable roadmap with clear timelines, tactics, and accountability. From startups to established companies, I help organizations move from reactive marketing to proactive growth strategies. You get fractional CMO-level strategic thinking paired with the execution support to transform plans into measurable business outcomes.
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My diverse marketing background spans B2B marketing, B2C campaigns, technology companies, retail brands, wellness products, and economic development initiatives. This cross-industry expertise allows me to identify winning strategies from enterprise SaaS and apply them to consumer products, or bring ecommerce best practices to B2B lead generation. Whether you need digital marketing strategy, brand positioning, or go-to-market planning, I adapt proven tactics from multiple sectors to accelerate your growth and competitive advantage.
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I build marketing strategies anchored in marketing analytics and performance metrics that matter to your business. Every campaign starts with establishing key performance indicators. My data-driven approach means continuous optimization, regular performance reporting, and marketing ROI you can track. No vanity metrics, just actionable insights that inform smarter decisions and demonstrate clear marketing impact on revenue growth.
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I specialize in marketing team development and marketing operations consulting that scale with your business. From implementing CRM systems and HubSpot optimization to building marketing automation workflows, I create the infrastructure that powers efficient growth. My fractional CMO services include team mentorship, marketing process improvement, and martech stack optimization. You get strategic marketing leadership that builds capable teams, eliminates bottlenecks, and establishes repeatable systems for sustainable business growth.
Addie is razor sharp.
“I’ve brought her in multiple times to develop marketing strategies for my clients, and she impresses people from the start. She has a unique ability to take half-baked ideas and turn them into smart, actionable strategies.
Addie is also incredibly flexible—she can step in as a consultant to give us the insights we need to make the right decisions, or she can take the lead and execute the strategies she’s developed. Either way, she delivers with excellence.”
— Claire Tomm, Director of Product & AI Strategy